Lifestyle and Beauty

Preventing Stretch Marks with SOG Dermatology


Stretch marks are scars that develop on the skin when it loses elasticity due to rapid expansion. Caused by small tears in the layers of skin tissue, stretch marks primarily have a red or purple tone, fading to more of a white or silver colour over time. 

Stretch marks are completely normal and almost all women have at least a few. In fact, approximately 50-90% of women develop stretch marks during pregnancy. These streaks are a reminder of all the amazing things your body is capable of, and you should not feel embarrassed about them. As you go through pregnancy, embrace the journey and take steps to prevent or smooth the marks out. There are many ways to avoid stretch marks and help improve the existing ones, keeping your skin in a healthy-looking state.

In this article, we explore what causes stretch marks to appear and how you can prevent them with SOG Dermatology Stretch Mark Control Cream and Skin Firming Oil, specially formulated by our Dermatologist Dr. Joyce Lim.

Why Do Stretch Marks Appear?

Stretch marks form when your skin stretches or shrinks rapidly within a short period of time, causing a rupture in the collagen and elastin fibres supporting the skin. Stretch marks mostly appear on the abdominal region, breasts, upper arms, hips, and thighs. These streaks commonly occur during puberty, sudden weight/muscle gain, and pregnancy.

Are stretch marks inevitable during body transformations associated with weight gain or weight loss? The answer is, whether you get them or not largely depends on genetics. In other words, if your mother and/or grandmother had stretch marks, you are also likely to develop them. Other contributing factors include certain medical conditions, such as Cushing’s disease; corticosteroid use; gaining more than the recommended amount of weight during pregnancy, and having a large baby or twins/triplets.

Fresh stretch marks (less than one year old) tend to be of a red or purple tone due to the blood vessels beneath the skin. Blood vessels gradually narrow, making stretch marks mature into white or silver colour. New lines typically respond well to treatments and are easier to get rid of compared to their faded white counterparts. However, as with the majority of skin concerns, prevention is always better than cure when it comes to stretch marks. 

What to Do About Stretch Marks? 

Similar to scars, stretch marks are permanent but upgrading your body skincare routine with special stretch mark products can help reduce the visibility of the streaks or prevent them in the first place.

The key to prevent or improve stretch marks is to enhance skin’s moisture levels and overall texture. Weight changes are often accompanied by hormonal fluctuations that can cause your skin to lose elasticity and firmness leading to dryness and itchiness. Therefore, it is important to keep your skin moisturised and hydrated.

Contrary to popular belief, hydrating and moisturising are not the same. Hydration is about increasing water levels in your skin, making it bouncy and radiant. Hydrators have a light-weight texture and sink deep into skin tissues. Moisturising, on the other hand, refers to retaining moisture within the skin and restoring its protective barrier. Moisturisers stay on the skin’s surface, keeping it soft and smooth while also preventing water loss.

Choosing the Right Products for Stretch Marks

How to choose the right skincare products to prevent stretch marks? First of all, it should contain ultra-hydrating emollients and soothing antioxidants such as vitamin E and olive oil. If you are pregnant, then there are even more things you should consider.

Pregnant women undergo significant skin changes – sudden hormonal levels fluctuation, dehydration along with greater skin sensitivity – all leading to reduced skin barrier functions. For this reason, it is vital to include ultra-hydrating and skin-nourishing products in your pregnancy skincare list. Additionally, you should stay away from harmful ingredients by choosing products that are safe for you and your little one.

SOG Stretch Mark Control Cream and SOG Skin Firming Oil contains all-natural ingredients that are suitable for all skin types especially pregnant mummies. Read on to find out more about our products.

SOG Stretch Mark Control Cream

Use SOG Stretch Mark Control Cream in the morning to hydrate and restore your skin’s elasticity and radiance. Specifically formulated with natural ingredients like coconut and olive oil peptides, this buttery rich cream will keep your skin plump and healthy. For better results, massage a generous amount of cream into your skin using gentle pressure and small circular movements.

SOG Skin Firming Oil 

In the evening, apply SOG Skin Firming Oil to soothe and replenish your skin. Infused with natural ingredients and essential oils, this mix will not only prevent stretch marks by moisturising and enhancing skin repair function, but also tone your skin without any greasy feeling. After your evening shower, gently rub the oil into any areas prone to stretch marks and let it soak in before getting dressed. 


Whether you want to prevent new stretch marks or treat the existing ones, a consistent skincare regimen is important. If you are an expecting mum, start the application of our Stretch Mark Control Cream together with Skin Firming Oil from the first month of your pregnancy onwards. Make it your everyday skincare ritual to hydrate and moisturise areas where stretch marks are most likely to develop — your belly, lower back, breasts and hips.

Formulated by our SOG Dermatologist Dr. Joyce Lim, this bundle contains natural ingredients safe for you and your baby during pregnancy. Both cream and oil contain high concentrations of peptides and essential lipids for enhanced hydration and firmness. Used together regularly, they maximise the skin’s potential to stretch without scarring. 

Shop the SOG Dermatology Collection at: https://shop.sog.com.sg.


About SOG Health Pte. Ltd.

Established in 2011, SOG Health Pte. Ltd. (“SOG”) is a leading healthcare service provider dedicated to delivering holistic health and wellness services to the modern family.

With a long and established track record in Singapore providing Obstetrics and Gynaecology (“O&G”) services such as pre-pregnancy counselling, delivery, pregnancy and post-delivery care, the Group has since further expanded its spectrum of healthcare services to include Paediatrics, Dermatology, and Cancer-related General Surgery (Colorectal, Breast & Thyroid).

The Group’s clinics, under its four operating segments of O&G, Paediatrics, Oncology and Dermatology, are strategically located throughout Singapore to provide easy access to its patients.

  • Obstetrics
  • Gynaecology
  • GynaeOncology
  • Breast, Thyroid & General Surgery
  • Colorectal, Endoscopy & General Surgery
  • Dermatology
  • Paediatrics

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